Foodprint
Foodprint (2008)
There are currently no services or food labels in the US that offer environmental information to shoppers, making it more difficult to understand the impact our food consumption has on sustainability. Foodprint is a concept for a mobile- and web-based tool designed to help consumers make more informed decisions about the food they buy, where it comes from, and the environmental impact of the processing and transport of food items from source to market.
The Foodprint experience begins in your local market with foods marked with 2D barcodes. If you wish to learn more about the origin of your product, how much CO₂ and other greenhouse gases were released in the transport of a specific food,and the availability of alternative products, you can use your mobile phone to take a photo of the barcode, which will return information about that product. From there, you can then choose to save this information to your personal Foodprint page for a closer look at the overall impact of your shopping day, as well as receive suggestions about similar products and tips for more sustainable shopping. Foodprint also provides a visualization of the transportation routes your food takes and a breakdown of the CO₂ emitted, as well as a printable or text-based shopping list for your next trip to the market.
Design Doc PDF
[Concept Design: Jen Stein; Faculty Advisor: Julian Bleecker]